Question 1

What is AI search visibility and why does it matter?

Accepted Answer

AI search visibility measures how often and how prominently your website is cited when AI assistants like ChatGPT, Perplexity, or Google AI answer questions related to your business. As over 50% of searches now involve AI-generated answers, being absent from those answers means losing customers to competitors.

Question 2

How does GPTScan audit AI visibility?

Accepted Answer

GPTScan analyzes your website across 5 categories — structured data, content clarity, meta tags, semantic HTML, and accessibility — then simulates how ChatGPT, Perplexity, Claude, and Google AI respond to queries relevant to your business, scoring your visibility rank for each.

Question 3

What LLMs does GPTScan test against?

Accepted Answer

GPTScan tests visibility against ChatGPT (GPT-4o), Claude (Sonnet), Perplexity Online, and Google AI (Gemini 1.5). These four models account for the majority of AI-generated search traffic.

Question 4

How long does a GPTScan audit take?

Accepted Answer

A full GPTScan audit completes in approximately 2 to 4 minutes. You receive a scored report with LLM visibility rankings, category breakdowns, and prioritized recommendations immediately after.

Question 5

What is the difference between Gold and Ultimate AI Visibility plans?

Accepted Answer

Gold ($199/mo) includes monthly audits, 6-query LLM visibility testing, score trend tracking, and recommendations. Ultimate ($399/mo) adds competitor visibility benchmarking, brand perception analysis, strengths and weaknesses reports, and the AI content optimizer tool.